I’ll get to Turner’s program plans in a minute, but the focus of their announcements this week was an almost web-like way of targeting ads.
"TVinContext promises to be the first large-scale system that combines the precise placement possible in digital advertising with the world of television," Turner’s announcement said. "The initiative includes the examination and cataloging of thousands of scenes from Turner’s vast library of films and
TV series, plus the custom matching of advertising content to place spots adjacent to relevant scenes. If a movie features a scene about marriage, Turner will be able to place an ad in the next commercial break for a related product, such as wedding rings. A movie scene in a café could be followed by an ad for coffee." The system will initially be available to a limited number of clients this fall.
Just a little creepy, isn’t it?
Anyhoo, TNT in particular has big programming […]

Continue reading this post by: Joel Brown For more…

I’ll get to Turner’s program plans in a minute, but the focus of their announcements this week was an almost web-like way of targeting ads.
"TVinContext promises to be the first large-scale system that combines the precise placement possible in digital advertising with the world of television," Turner’s announcement said. "The initiative includes the examination and cataloging of thousands of scenes from Turner’s vast library of films and
TV series, plus the custom matching of advertising content to place spots adjacent to relevant scenes. If a movie features a scene about marriage, Turner will be able to place an ad in the next commercial break for a related product, such as wedding rings. A movie scene in a café could be followed by an ad for coffee." The system will initially be available to a limited number of clients this fall.
Just a little creepy, isn’t it?
Anyhoo, TNT in particular has big programming […]

Continue reading this post by: Joel Brown For more…