Come Summer 2008, NBC plans 1,400 hours of Olympics coverage from Beijing. Bob Costas is practicing with hits chopsticks right now. Here’s the complete press release:
3,600 Hours Surpasses Combined Total of Every Summer Olympics Ever BroadcastBEIJING – August 7, 2007 – NBC Universal will present more than 3,600 hours of coverage of the 2008 Beijing Olympic Games, the most ambitious single media project in history and more than the combined total of every Summer Olympics ever televised in the United States. The Beijing Olympic Games will begin one year from tomorrow, August 8, 2008, with unprecedented around-the-clock coverage and, for the first-time ever in the U.S., live streaming Olympic broadband video coverage. The announcement was made today from Beijing by Dick Ebersol, Chairman, NBC Universal Sports & Olympics on the eve of the celebration marking one year to the Beijing Olympic Games.
Following are highlights of NBC Universal’s planned Beijing Olympics […]
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