Entries Tagged 'Advertising' ↓

Fox has announced their big plan to revolutionize TV advertising. I don’t know if it will work, but since the big plan involves fewer commercials, I’m for it. In their upfront presentation yesterday, Fox execs announced "Remote-Free TV," a very fancy name for "showing fewer ads." Starting with Joss Whedon’s "Dollhouse" and J.J. Abrams’ "Fringe," the new model will involve showing only 5 minutes of commercials per hour and charging a premium for running your ad in that uncluttered landscape.
Whether it will work is anyone’s guess, but it’s an interesting move. I’d certainly be happier about a little less advertising to fast-forward through, but our friends at TV Squad are already missing their commercials. I also won’t be happy if it comes at the price of more invasive product placement, like "Heroes" (brought to you by the Nissan Versa). Scifi fans will be tearing their hair out over the idea […]

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I’ll get to Turner’s program plans in a minute, but the focus of their announcements this week was an almost web-like way of targeting ads.
"TVinContext promises to be the first large-scale system that combines the precise placement possible in digital advertising with the world of television," Turner’s announcement said. "The initiative includes the examination and cataloging of thousands of scenes from Turner’s vast library of films and
TV series, plus the custom matching of advertising content to place spots adjacent to relevant scenes. If a movie features a scene about marriage, Turner will be able to place an ad in the next commercial break for a related product, such as wedding rings. A movie scene in a café could be followed by an ad for coffee." The system will initially be available to a limited number of clients this fall.
Just a little creepy, isn’t it?
Anyhoo, TNT in particular has big programming […]

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I’ll get to Turner’s program plans in a minute, but the focus of their announcements this week was an almost web-like way of targeting ads.
"TVinContext promises to be the first large-scale system that combines the precise placement possible in digital advertising with the world of television," Turner’s announcement said. "The initiative includes the examination and cataloging of thousands of scenes from Turner’s vast library of films and
TV series, plus the custom matching of advertising content to place spots adjacent to relevant scenes. If a movie features a scene about marriage, Turner will be able to place an ad in the next commercial break for a related product, such as wedding rings. A movie scene in a café could be followed by an ad for coffee." The system will initially be available to a limited number of clients this fall.
Just a little creepy, isn’t it?
Anyhoo, TNT in particular has big programming […]

Continue reading this post by: Joel Brown For more…

Apparently, inside every Toyota, there are a large number of small men doing your bidding.

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This is a web-only viral ad for frosty beverages at Mac’s, a chain of Canadian convenience stores. You may object that it makes no sense, but fans will respond that the nonsense is the point.

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Disney is already transitioning to the next generation of "High School Musical" stars. They hope. "4" is in the works, and some new characters may be introduced in "3." (Hollywood Reporter)
"BSG" star Tricia Helfer is getting a show of her own. (Hollywood Reporter)
I’m glad to see someone commenting on the horror of the Go Phone commercial starring Meatloaf and Tiffany. Although, you know, they have to make money somehow, right? (BuzzSugar)
"Secret Talents of the Stars" not so good. (TV Guide)
And finally, thanks to BuzzSugar for introducing me to this hysterically funny "Lost" compilation clip which shows characters asking, "What?" and "What?" and What?!" ad infinitum, much like the oft-baffled viewers of the show…

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Defamer says that Alejandro González Iñárritu has signed up to do some anti-drug ads focusing on methamphetamine. I’m not sure which of the spots over at The Meth Project are the ones he’s done but they’re all very clever and very well produced.
If Officer Bunch from D.A.R.E hadn’t come to my fifth grade class and told us all the same things about PCP ("they put it in salt shakers at fast food restaurants!), crack (you’re immediately hooked!), marijuana (gateway!), heroin ("you’re lucky if you die right away"), and LSD ("birth defects!), I would probably believe them.
Still, the ads are definitely in the category of what the marketing execs who plan them probably call "impactful." They’re way creepier and more nightmare-inducing than most of the violent horror movies we’ve got coming out these days.
Maybe they should make a full-length methsploitation feature, harking back to such brilliant cinematic pieces as "Reefer Madness" […]

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Seriously, I think we need to get the word “schweppervescence” back into daily usage. I’m really craving a ginger ale. With gin in it.

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This Australian beer ad has convinced me that with enough hope and a good soundtrack, I could dance my way into a good job.

Also clever: A Very Big Ad For Beer.
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Paris Hilton’s film "The Hottie And The Nottie" has done rather poorly at the box office (Kids: If you’re looking for an empty movie theater for making-out purposes, this is your movie!). But who would have imagined that it would take the crown of "IMDB’s Worst Movie Ever" away from 2004’s "Zombie Nation?" Well, aside from me?
Meanwhile, The Hater has found what they believe to be The Greatest Commercial Ever:

While I love the mix of psychedelic beach freakout setting and reggaeton jingle, I don’t know if it quite matches up to the Baby Safe Haven PSA in terms of production values:

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